Video

AP editorial video

AP editorial video consists of two formats: Newsroom Ready (NR) and Consumer Ready (CR).

NR video is semi-produced and unbranded, giving customers a selection of shots and the written editorial details they need to tell their own stories. CR video is fully produced and carries AP branding, providing customers with ready-to-use stories for their digital platforms.

Our AP Editorial Video Branding Style Guide is available here for AP staffers and requires login.

General layout considerations

In most cases a simple column grid is all that is needed to provide design structure for text and graphics that appear in videos. In the example the total width (1920) is divided by 12 to determine the size of the AP logo (160). The left and right margins are set at 1.5X or 1.5(160) which equals 240pt. A seven column grid is established using the 160pt width of the AP logo and evenly spaced and centered.

Text should be set within standard title safe guides.

The AP logo

The AP logo should appear in full-color, in the upper-left section of the frame for 3-4 seconds at the beginning of every video.

Locator

The locator is always left–justified and placed in the upper left corner within title safe guides.

Date

The date is always left–justified and placed in the upper left corner within title safe guides.

Locator and date

The locator and date are always left–justified and placed in the upper left corner within title safe guides. Consider a shift in font weight or size to differentiate the type.

AP logo and locator

Use only if the locator and/or date needs to appear on screen with the AP logo at the beginning of your video. Logo and locator are always left–justified within title safe guides.

Name

Names are always left–justified and placed in the lower left corner within title safe guides.

Name and title

Names with titles are always left–justified and placed in the lower left corner within title safe guides.

Two names

For two people on screen — names and/or titles — text is always left–justified for both names and placed in the lower left corner within title safe guides.

One line of text

Text is left-justified and placed in the lower left corner within title safe. Use AP Sans Medium for the type and a gradient scrim if needed for contrast. Avoid using drop shadows.

Text on two lines

Text is left-justified and placed in the lower left corner within title safe. Use AP Sans Medium for the type and a gradient scrim if needed for contrast. Avoid using drop shadows.

Text alternative left

When necessary, text can be aligned top left or right.

Text alternative right

When necessary, text can be aligned top left or right.

Section title over image

Use AP Sans bold set in uppercase for section titles. A dark screen over the image may be needed to ensure legibility.

Section title over color

Use AP Sans bold set in uppercase for section titles. For background colors, primarily use AP Gray Cool Deep #2c2c2c or a deep or rich color option from the AP color system.

Subtitles

Use AP Sans italic for subtitles and be consistent throughout the video.

Quotes on images

Use AP Serif for quotes and be consistent throughout the video.

Quote on color

Use AP Serif for quotes and be consistent throughout the video. For background colors, primarily use AP Gray Cool Deep #2c2c2c or a deep or rich color option from the AP color system.

Credits

On-screen credits for UGC or third-party assets are set in AP Sans Bold on a black rectangular background.

Accent colors

Accent colors may be used to highlight important information. Primarily use AP Yellow Bright #f1be00 or a bright color option from the AP color system.

End frame

The standard AP end slate features the AP logo and wordmark. The end slate can be animated and calls-to-action should appear after the end slate.