Photography is not only a key product of AP, it is a powerful medium to tell our story. Through thoughtful selection and careful attention to layout and composition, photography helps elevate AP materials and digital products.
Choose photos that are appropriate to the piece’s overall tone, intent and audience, while recognizing that AP covers a broad range of subject matter, from hard news to soft features.
Look for compelling photos that make effective use of subject matter, color, composition, lighting or other visual elements. Avoid pedestrian or clichéd photos.
Use photos that highlight our brand attributes of quality journalism and global reach. Emphasize international content whenever appropriate.
Always choose photos that reflect AP’s core values of fairness and accuracy. Avoid depicting just one side of a contentious or polarizing issue.
Use vintage photos when appropriate, but in general we prefer to highlight our best contemporary work.
Emphasize a single photo rather than a flurry of images when
Whenever possible, design your layouts so that the photo is full-bleed off the edge of the piece, or at least off one side in editorial layouts.
For designs that feature a combination of many photographs, use an image stream or an image grid, further explained in the examples below.
The Image Stream is a layout device where all photos retain their
original (uncropped) aspect ratios, arranged along a common top or
bottom axis at different scales and surrounding a single prompt line (or
the AP logo itself).
This allows each image to maintain its own
identity and for the document to convey a visual stability consistent
with AP’s value of integrity.
The Image Stream also affords designers an effective way to avoid disjointed image mosaics.
Image stream considerations
- Objects in an image stream should align on only one axis. The prompt line (or logo) emphasizes the alignment axis, reinforcing solidity and continuity.
- A stream should run flush to the edges of the composition, while still respecting the top margin height. For the left and right margins, image streams should bleed off the page or come as close to the edge as possible.
- Variation of sizes and aspect ratios creates a dynamic composition.
- In the stream, the prompt should always be surrounded by content on both sides.
- Ideally the prompt will be aligned within a grid column so as to emphasize its strength. Margins between images should be two prompt-thicknesses. The prompt used in an image stream should also be separated from the images on either side by the thickness of two prompts.
Image stream restrictions
- Objects should align only on one axis.
- In a Stream, the prompt should always be surrounded by content on both sides.
- Do not use so many elements so as to make the prompt feel insignificant.
- Do not use more than one prompt in a Stream.
- Do not alter the margins between images and the prompt. Margins should always be two prompt-widths.
- Vertical use is not advised as it connotes fragility.
(1) The first sentence of the rewritten caption starts with the activity shown in the photo, in the present tense. The sentence ends with the dateline (location) and the date the photo was shot. The day of the week and the FILE overline have been deleted.
(2) The second sentence updates with the most recent information on the story, in the past tense. The contextual information has been condensed or deleted to give the most relevant points while shortening the caption.
(3) The signoff for most editorial photos includes AP Photo and the photographer's name. The file reference has been deleted.
AP Photo / Lucas Marie
Other signoff examples:
- Internal photos from AP departments: (AP Corporate Communications/Santos Chaparro) or (AP Corporate Archives)
- Photos shot by individual staffers, not moved on AP wire: (Photo by Jane Smith)
- Member photos, moved on AP wire: (Jane Smith/The Daily Planet via AP)
- Handout photos, not moved on the AP wire: (Photo Courtesy The White House/Pete Souza) or (Photo Courtesy Jane Smith)