Co-branding

On occasion, the AP logo will be positioned with a partner, sponsor or other organization logo on co-branded materials and in digital products and experiences. While each of these relationships is often unique, please make every effort to adhere to the guidance below.

Clear space

As expressed in our section on logos, it’s best to preserve one AP logo clear space between the AP logo and any partner logo. This helps avoid possible confusion that a new entity has been created by joining the two logos.

When one logo space isn’t practical because of space limitations, a divider line may be used.

Co Branding

AP dominant

For co-branded applications where the AP logo is dominant, please follow AP design guidelines for logo placement and content and place the partner logo left-aligned and near the bottom of the composition.

Ap Co Branding Ap Dom

Equal

For equal relationships, pair the logos per clear space guidelines and position at the bottom of the composition. Both the AP logo and partner logo should be optically equal in size.

Ap Co Branding Equal

Partner dominant

For partner dominant applications, the AP logo should appear left-aligned and near the bottom of the composition.

Ap Co Branding Partner Dom