Color is crucial to our visual identity. Color brings visual interest to our communications, helps to maintain a consistent look and feel, and differentiates us from other organizations.
The AP color palette consists of AP ID Red, a set of neutral grays in warm and cool hues and eight sub color palettes. Each neutral and individual color palette contains a deep, rich, medium and bright hue. The neutral palettes can be further extended if necessary by creating alpha transparencies using no smaller than 10% increments. AP ID Red should be used judiciously in order to maintain its prominence.
All of the color combinations represented below have a contrast ratio of at least 4.5:1 and are WCAG AA compliant, with the exception of AP ID Red and AP Cerulean Bright which are 4.02:1 and 4.24:1 respectively. Please review our color section in design systems for further guidance and examples.
AP ID Red
AP cool neutrals
AP warm neutrals
AP color usage
Please visit our color swatches to access our predefined color palettes.