Color is crucial to our visual identity. Color brings visual interest to our communications, helps to maintain a consistent look and feel, and differentiates us from other organizations.
The AP color palette consists of AP ID Red, a set of neutral grays in warm and cool hues and eight sub color palettes. Each neutral and individual color palette contains a deep, rich, medium and bright hue. The neutral palettes can be further extended if necessary by creating alpha transparencies using no smaller than 10% increments. AP ID Red should be used judiciously in order to maintain its prominence.
All of the color combinations represented below have a contrast ratio of at least 4.5:1 and are WCAG AA compliant, with the exception of AP ID Red and AP Cerulean Bright which are 4.02:1 and 4.24:1 respectively.
AP ID Red
AP cool neutrals
AP warm neutrals
AP color usage
Please visit our color swatches to access our predefined color palettes.