Brand architecture
AP employs a masterbrand strategy. That means the main AP brand is our primary focus and everything we say and do should reinforce our promise and increase its visibility.
Downloads
Product identity
To align with our masterbrand strategy, we do not create custom
wordmarks, lockups or sub-brands.
The main AP brand should be the most prominent brand element and product or division names should not be locked up with the AP logo.
Product and division names can be highlighted in many ways; including above or in a headline, but should never be linked to the logo. The letters “AP” should appear before the product or division name (AP Product Name) in all instances whether visual, audio or in copy.
In digital applications, the product or division name is positioned to the right of the primary AP logo with at least one AP logo space in between.
