The AP Logo is the single most powerful element in our identity. It succinctly identifies us and unifies our masterbrand strategy. Its upright black letterforms, solid baseline and red prompt are memorable and embody the values of integrity, action and independence.

Logos, tagline and signature

The AP logo suite — available in the Downloads section above — contains the primary AP logo and all approved variations.

Please visit our identity and guides section on logos for extended guidance and examples on usage.

AP logos and graphics are proprietary and protected under intellectual property laws.

  • Please do not alter AP logos or graphics in any way.
  • You may not display AP logos or graphics in any way that implies a partnership, relationship, affiliation, or endorsement by The Associated Press.
  • Please do not use AP logos or graphics as part of your own product, business, or service’s name.
Assets Logo Main Img