AP assets and resources are available to help create and enhance AP branded and co-branded products and experiences.
The AP Logo is the single most powerful element in our identity. It succinctly identifies us and unifies our masterbrand strategy. Its upright black letterforms, solid baseline and red prompt are memorable and embody the values of integrity, action and independence.
AP icons are designed to be clear and informative. They can be used to illustrate ideas or concepts, or to represent UI interactions.
Color is crucial to our visual identity. Color brings visual interest to our communications, helps to maintain a consistent look and feel, and differentiates us from other organizations.
The grid is a time-tested tool for creating harmonious compositions. We have devised a simple, flexible and responsive grid system based on the proportions of the AP logo.
Video features prominently in AP’s storytelling. The templates provided here demonstrate AP’s preferred style treatments for most common video elements.