The Associated Press
Advancing the Power of Facts
We believe accurate news is essential to civil society.
It starts with firsthand reporting, and the wider its reach, the greater its impact.
More than half the planet sees news from us every single day, and we believe a world in which more people know what’s happening around them is better equipped to face the challenges we share.
No organization in the world does more to advance the power of facts.
AP Photo / RENATA BRITO
Our values and personality
Integrity, action and independence
In an increasingly fragmented media world, AP’s values shape our trusted reputation and underscore the expertise that differentiates us from others in the industry. These brand values are the foundation for our behaviors, actions and culture.
Gutsy, resourceful and connected
With 53 Pulitzer Prizes — more than any other news organization in the categories for which we can compete — the AP brand speaks for the people who work for us. Our brand personality traits reflect who we are and how we act and make us stand out among news organizations.
AP Photo / Shakil Adil
Advancing the power of facts
More than a marketing slogan, this is a promise to our customers, their consumers and society as a whole — one which should inform both our actions and our words.
Because we believe that access to accurate, unbiased information is essential to civil society, we work to expand the reach of factual reporting by giving the world’s most important media companies a single platform that makes compelling, firsthand news an economically viable driver of audience growth.
AP Photo / Oded Balilty