AP branding and design

Our brand

The Associated Press has been one of the world’s most recognized and trusted media brands since 1846. Here you can discover how we’re building on this trust in new ways, and access design and communications resources that will help reinforce and elevate our reputation going forward.

The AP story

Through over 170 years of social, political and technological change, the AP has been the only global news organization that operates as an independent not-for-profit. That means we reinvest every dollar we make in the work we do, and we don’t answer to anyone or anything but the facts.

Learn more about AP's purpose and mission

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Identity and guides

The AP brand identity system is designed to be dynamic and flexible and the guidelines presented here provide direction for the intended application of its core elements.

Identity Preview

Brand assets

AP brand assets are available to help create and enhance AP branded and co-branded products and experiences.

Assets Preview

Design system

Our design system is the expression of our principles, guidelines and assets in both digital and physical form. As we refine and evolve the AP design system, new patterns and components will be included here for reference.

Design Systems Preview